Several publications were printed each year. The Travel Planner was aimed at tourists to help them explore all areas of Alberta from short days trips to longer adventures in the backcountry.
The Summer and WInter magazines help their travel partners promote themselves through advertising, package offers and advertorials. The third sample is from the Partner Buy-In Guide used to sell a wide range of advertising opportunities to hotels, tour groups, events, etc.
With these projects I worked on design, image searching and layout, with later issues having me overseeing final work done in the Studio.
AGENCY: Venture Communications
CREATIVE DIRECTOR: Briana Hayes
DESIGN/PRODUCTION: Anneli West
Travel Planner – front + inside cover.
Travel Planner – inside spreads.
Bi-annual magazines – covers.
Bi-annual magazines – inside spreads.
Partnership Planner – advertising opportunities with Travel Alberta.
The challenge was to increase awareness and the benefits of concrete. Visually striking images and positive facts were used to drive the public to their new website to learn more about concrete's strength, durability, versatility and environmental benefits.
AGENCY: Venture Communications
CREATIVE DIRECTOR: Jon Mychajlyszyn
DESIGN/PRODUCTION: Anneli West
PHOTO RETOUCHING: Anneli West
Series of magazine ads showcasing the Detroit highway.
Photo retouching of original photos.
Part of a series of magazine ads promoting usages of cement. Includes photo retouching work.
Tradeshow booth design, production and mock-up.
With Venture CEO Arlene Dickinson's connection to Dragon's Den, Scotiabank requested a campaign to promote the bank's small business owner services. Venture developed the new “Business is Personal” creative strategy from which all the media executions were built upon.
Phase 1 introduced the Arlene connection with the bank, along with a competition including time with her.
For Phase 2, personas were created for each stage of an entrepreneur’s business (‘The Planner’, ‘The Starter’, and ‘The Grower’).
Phase 3 focused on the new $6 Small Business Account launch.
My role came in right after the strategy was approved. Image searching, design and layout both print and digital, liaison with photo retoucher, and working on elements for the website.
AGENCY: Venture Communications
CREATIVE DIRECTOR: Paul Hains (print) Sara Atrvash (digital)
DESIGN/PRODUCTION: Anneli West
Phase 1: in-branch posters – Arlene Dickinson of Dragon’s Den for small business accounts.
Phase 1: print ads – "Big Boost" promotional contest.
Phase 2: Plan, Start, Grow – print.
Phase 3: $6 Small Business Account launch - print ad.
The mandate was to help the public understand the relationship between our daily lives and the tight link to oil as a necessary product. This campaign was divided into four approaches. Here I've shown three of the four: Duality, Drilling and More2theStory. Some of the campaigns focused more on print, while others mainly utilized digital.
I worked with Jon and then later Sara on the various phases to help design, image searching/retouching and build print and digital pieces.
Also, any print work outside of the campaign, such as tradeshow booths, publications and powerpoint templates, often came directly to me to design.
AGENCY: Venture Communications
CREATIVE DIRECTORS:
Jon Mychajlyszyn, Sara Atrvash
DESIGN/PRODUCTION: Anneli West
Duality campaign - series of magazine and posters.
Duality campaign - series of magazine and posters.
More2TheStory.com: magazine ads.
Tradeshow booth.
The CIBC annual report is comprised of a front section that contains a summary of the year. This is more magazine-like. The majority of the annual report is the financial section containing very detailed information within charts, tables and body copy. With a small group, some very long, intense hours, lots of caffeine and great team work, the annual report was produced over the course of a month.
AGENCY: Liquid Inc.
DESIGN/TYPESETTING: Anneli West
Cover (with die cut square in center) and front section page.
Annual Report - internal pages and financials.
ENMAX approached Venture to help them raise both customer and employee satisfaction levels, while adding new subscribers. The concept “We’re on” to resonate with staff and “We’re on for you” for the customer audience was created. This work led to a major improvement in ENMAX brand perceptions: their customer satisfaction index reached an astounding 81% while adding 110,000 new subscribers in two years, a 14% increase. For this client I worked directly with the creative director and CCO to develop the new brand for ENMAX. This included the brand guidelines and all print, signage and tradeshow pieces used to set their new look.
AGENCY: Venture Communications
CREATIVE DIRECTOR: Jon Mychajlyszyn
DESIGN: Anneli West
Brand guideline - over 90 pages.
Samples of ads utilizing the new brand and logos.
Learning Centre handbook for ENMAX employees.
Internal signage - final (above) and two mock-ups (below).
Direct Antidote, now known as Squareknot, is the in-house agency for AIR MILES. Due to the scale of many of the campaigns, often the initial look was created by an art director and then all else was rolled out by a designer to all forms of media.
In some cases the initial creative was started in studio.
For large projects such as the "Quarterly Update" for members, I would not only be in charge of design, layout and final production of over 200+ pieces, French and English, but I'd manage the several freelancers temporarily brought in.
AGENCY: Direct Antidote
ART DIRECTOR: various
DESIGN/PRODUCTON: Anneli West
Quarterly Collector Update – role out design and final production (200+ pieces FR+ENG).
Internal brochure for LoyaltyOne employees.
Coupon promotion.
I have been designing and producing the Finnish Credit Union of Toronto's (Osuuspankki) "Year in Review" for since 2009 to this current year. It's a 16-20 page booklet giving an annual report style overview for the credit union's members. One of the challenges with the design is dealing with the bilingual sections set in two languages (Finnish and English).
AGENCY: Freelance client
ART DIRECTION/DESIGN/PRODUCTION: Anneli West
The client came to me with one great illustration and a single photo and asked if I could create a CD and insert for his musical project "Mass Panic". It's always fun to see what you can come up with when given tight limitations.
AGENCY: Freelance client
DESIGN/PRODUCTION: Anneli West
